A Part of the Family

Automotive Parts Headquarters Welcomes Red Wing Auto Value

Red Wing, Minn. – October 29, 2009 – Automotive Parts Headquarters, Inc., a St. Cloud-based automotive aftermarket distributor and store group, is proud to announce the opening of Red Wing Auto Value on Friday, November 6th.  Located on Old West Main Street, the store is owned and operated by an experienced local husband and wife team, Steve and Kathy Senty.  The Sentys were owners of the NAPA Auto Parts store, located in the same building, from 1999 until 2004.

With this opening, Automotive Parts Headquarters now provides product and program support to a growing network of 106 Auto Value parts stores across the Upper Midwest.  “We consider all of our employees and customers as extended family and we’re excited to welcome another family-owned business to the team,” said Corey Bartlett, president.  “Red Wing Auto Value will be an excellent addition to Automotive Parts Headquarters.”

“I’ve been in the automotive industry for a long time and look forward to building our store into a successful operation that proudly serves Red Wing and its surrounding communities,” said Steve Senty.  “The Auto Value program provides us with quality parts and outstanding support to help our professional installers and do-it-yourself customers.”

The past year has been busy for the Sentys as they have been working closely with Automotive Parts Headquarters to customize their inventory of aftermarket parts, accessories and supplies.  In addition to the items found in most auto parts stores, Red Wing Auto Value will stock marine, heavy-duty and agricultural parts.  Customers will also find an extensive offering of all-terrain vehicle (ATV) replacement parts and maintenance items.  “Coupled with overnight freight as well as a midday delivery service from Automotive Parts Headquarters, our customers will have access to $10 million of parts, accessories, and supplies on a next day or same day basis,” said Kathy Senty.

Including the Sentys, the store will have a work force of three full-time and three part-time employees.  Red Wing Auto Value’s experienced staff is trained and equipped to make custom hydraulic hoses for all types of applications from farm machinery to construction equipment.  In addition, they have the capability to test alternators, starters, batteries and computer modules.  Plus, they can resurface brake drums and rotors for most vehicles.

A grand opening celebration will be held from 11 p.m. until 3 p.m. on Thursday, November 19th.  This event is open to the public and will feature a ribbon cutting ceremony, food, beverages, door prizes and in-store specials.

The Sentys invite everyone to stop in and meet the Red Wing Auto Value staff and enjoy complimentary fresh popcorn.  The store is located at 1416 Old West Main Street and is open from 7 a.m. until 7 p.m., Monday through Friday, from 7:30 a.m. until 4 p.m. on Saturday, and from 10 a.m. until 3 p.m. on Sunday.  For more information, contact the Red Wing Auto Value team at 651-385-9056 or logon to

(From left: Tori, Gage, Kathy and Steve Senty)