A Part of the Family

Auto Value Program Expands Into Iron River

St. Cloud, Minn. — June 5, 2015 — Minnesota-based Automotive Parts Headquarters Inc. (APH), a family-owned aftermarket auto parts distributor and store group, is pleased to announce the addition of Iron River Auto Parts to their growing family of independently-owned “Auto Value Parts Stores”.

The father-son team of Paul and Wally Smith has owned/operated the store since purchasing the business on January 1, 1986. The store was previously affiliated with the Bumper-to-Bumper/Parts City programs dating back to 2005. Upon converting April 6th to Auto Value, they’ve been busy updating their inventory to better meet the needs of area residents and businesses. “I really feel comfortable with the family atmosphere at Auto value and improved accessibility to factory representatives,” said Wally Smith.

The retail showroom was also refreshed with an expanded product offering. The Smith’s are confident these improvements (coupled with APH overnight freight and midday delivery) will allow their customers to get parts, supplies and accessories when they need them. Auto Value of Iron River continues to sell specialty parts for lawn mowers, ATVs, snowmobiles, as well as a variety of towing/trailer products and tires.

The store is located at 68410 North Main Street, adjacent to the Iron River Trail and their phone number is 715-372-4508. Business hours are Monday through Saturday, 7 a.m. until 6 p.m., and Saturday, 10 a.m. until 2 p.m. The community is invited to a grand opening from 11:30 a.m. until 1:30 p.m. on Friday, July 24, where you can join Paul and Wally in celebrating their nearly 30 years in business.

(Auto Value of Iron River)