A Part of the Family

Auto Value Parts Store Opening in Bloomer

River Country Co-op

River Country Co-op announces its most recent addition, an Auto Value Parts Store set to open February 1st. This store will be located in the former Toycen Motors dealership building on Martin Road in Bloomer. The location will carry a large inventory of parts and accessories covering automotive, light truck, heavy duty, small engine, marine, and agricultural needs. Randy Bina, location manager, and Seth Welle, parts and service manager, will oversee daily operations.

“The addition of automotive parts compliments our adjacent vehicle repair services, and the heavy duty and agricultural parts will address the needs of our farmer patrons who are looking for additional options to fix their equipment,” says Randy Bina. He also notes that River Country Co-op patrons will automatically receive 10% off their parts for being a Co-op stockholder.

Seth Welle adds, “We looked at a lot of different companies and felt that Auto Value, as a company, gave us the largest book of inventory for all of our customers’ needs. We are excited to have them be our partner in this new business.”

In the new complex on Martin Road, customers will have access to gas and diesel pumps. Professionally trained technicians will be on hand to provide vehicle maintenance and repair services. A newly remodeled waiting area, with hot coffee, is available to customers who want to stay while their vehicle is being serviced. As an affiliated Auto Value Certified Service Center, customers will be protected by an industry-leading 24-month/24,000-mile Confidence Plus North American Warranty® and complimentary SafeRoute Roadside Assistance® program.

River Country Co-op will continue to carry a complete line of Cenex lubricants. Other stocked products include: convenience store items, propane, guns, hunting supplies, lawn & garden seed, and fertilizer to make this a one-stop shop.

River Country Co-op has been in business since 1948 and has 16 locations throughout the Chippewa Valley to serve customers.